Since 1998, ROOM has been a respected name in modern luxury furniture and lighting. Celebrated for its well-chosen collection of handcrafted goods, ROOM works with legendary designers such as Larose Guyon, Christopher Boots, and Lindsey Adelman. Customisable case goods and live edge tables, available in a range of materials and finishes, are the speciality of the brand—bespace furniture. Perfect upholstery and clever lighting choices abound in ROOM's collection, all painstakingly created to accentuate modern homes.

ROOM sought to enhance its digital presence and connect with a broader audience interested in luxury home furnishings. Our SEO strategy for ROOM encompassed the following key elements:

Keyword Targeting: Identified and optimized for specific keywords related to modern luxury furniture and designer lighting.

Competitor Analysis: Conducted a thorough analysis of competitors to identify opportunities and gaps in the market.

High-Quality Backlink Building: Developed relationships with high-authority design and lifestyle websites to secure valuable backlinks.

On-Page SEO Optimization: Refined website structure, meta descriptions, and product descriptions to improve search engine visibility.

Content Creation and Curation: Produced engaging content that highlights ROOM's unique offerings and design expertise, while also optimizing for search engines.

Performance Tracking and Analytics: Implemented tracking systems to monitor organic traffic, conversion rates, and keyword performance.

Using our customised SEO plan resulted in noticeably more natural search traffic for ROOM. The website's better results for various targeted keywords attracted more qualified visitors to investigate their selection of luxury furnishings and lighting. Along with increasing ROOM's online presence, this expansion confirmed its status as a preferred choice for discriminating consumers looking for distinctive, premium items. Utilizing constant monitoring and improvement of our techniques, ROOM stayed at the top of the luxury furniture market and regularly drew both new and returning consumers.