Molly Maid
Established in 1984 by businessman David McKinnon, Molly Maid brought professional house cleaning from Canada to Ann Arbour, Michigan. Providing a consistent, reasonably priced answer for hectic American homes, Molly Maid became well-known and spread over the country fast. With more than 450 franchises now, Molly Maid offers communities all throughout the country premium cleaning services. With 90% of its customers being returning business, the company takes great satisfaction in providing consistent, high-quality cleaning and completing 1.7 million services last year.
To enhance Molly Maid's digital presence and attract more clients, we developed a comprehensive SEO strategy that included:
Keyword Research: Identifying specific keywords relevant to home cleaning services to target high-intent search traffic.
Market Analysis: Understanding the competitive landscape to position Molly Maid effectively within the industry.
Link Building Initiatives: Creating a solid backlink profile by acquiring positions on respected websites.
On-Page Optimization: Enhancing user experience and search engine visibility by means of content and structural improvements on a website.
Content Creation and Optimization: Creating educational and interesting material catered to the demands of possible consumers.
Analytics and Monitoring: Putting tracking tools in place to gauge traffic and conversion rates, so enabling ongoing development.
Molly Maid's web presence was much improved by our SEO activities, which also produced a notable rise in natural traffic. Several well-chosen keywords ranked highly on search engines, which generates more qualified leads to their website. This rise in traffic resulted in clearly more bookings and strengthened Molly Maid's reputation as a reliable provider of house cleaning services. Molly Maid's internet presence grew stronger and constant development was guaranteed by ongoing performance data analysis and strategy improvement.